Specifications

Website Specifications width x height
Leaderboard 728 x 90 pixels
Medium rectangle banner 300 x 250 pixels

Supplying Artwork

Files must be supplied:

  • in .gif, .gif89a, or .jpg format.
    Other formats such as flash files by arrangement only.

  • accompanied by a valid link.
    This cannot be an email address.

  • File sizes should be kept less than 25k.


If you wish to submit Flash files, please use the below technical specifications in order to make sure that they work properly with our ad rotational and statistical tracking software.

Contact Information

Dragan Sasic
Tel: + 44 20 7749 9175


Technical specifications for Flash files

Flash file formats are not supported by most of the latest Android and iOS devices.

Furthermore, many flash files will not scale properly to different size devices and can become distorted if the flash ads have not been constructed with responsiveness in mind.

Therefore we do not recommend advertisers supply banner ads in Flash format.

If you wish to send a Flash banner ad, you will need to follow the IR Magazine flash ad specs, plus in addition the flash file itself has to have the proper scaling attribute set which is param name="scale" value="exactfit" .

We recommend that you also submit a flat image ad (.jpg or .gif) for each Flash file you send – this means that, if a user’s computer does not support Flash, they still see the backup image. The size specs for this are the same as for the Flash files.

Please note that Flash banner ads will be hosted with the WMODE set to “Transparent”.

Index:
(1) What is a Flash banner?
(2) How do I make my Flash banner into a button?
(2.1) How-To Clickable with ActionScript3.0
(3) How do I tell if my banner is clickable?
(4) Flash Banners in Ad Butler


(2) How do I make my Flash banner into a button?

One way of doing this is to create an invisible button over top of your entire Flash animation.

I will start this example from scratch.
(example done using Adobe Flash CS3 Pro, using Actionscript 1.0/2.0)

a) open up your flash file
b) add a new layer to the file, "on top" of the other layer(s)
c) select the Rectangle Tool from the vertical toolbar on the left side of your window
d) in the properties of the tool, change the stroke and fill alpha to 0%
e) draw the invisible rectangle over your entire scene
f) right click inside the rectangle and select the option "Convert to Symbol..."
g) select the "Button" option and name the button "clickTAG"
h) right click inside the rectangle (now a button), select "Actions"
i) make sure that your current selection is the button clickTAG, then copy-paste the following script:
on(release) {
if (clickTAG.substr(0,5) == 'http:') {


getURL(clickTAG, "_blank");
}
}

j) close the action box, and export the animation as a movie by going...
File > Export > Export Movie...

So you want to find out if what you just did worked? See the section (3) below.

(2.1) How-To Clickable with ActionScript3.0

The steps for creating the banner itself are fairly similar to section (2).

Once you have created a button, add the following script to the actions for that button:
import flash.display.LoaderInfo;

this.addEventListener(MouseEvent.CLICK, callLink);

function callLink(event:MouseEvent) {
var url:String = stage.loaderInfo.parameters['clickTAG'];
var request:URLRequest = new URLRequest(url);

try {
navigateToURL(request, '_blank');
} catch (e:Error) {
trace("Error occurred!");
}
}

To test this, see section (3) below.

(3) How do I tell if my banner is clickable?

The easiest and most effective way of testing your Flash banner in a stand-alone fashion is to manually pass it a URL and see if it redirects correctly when clicked upon.

There are two ways of doing this. You can either access the banner directly from your computer using a local directory path, or put the banner on a website.

A local path test might look like:
C:\testdirectory\test.swf?clickTAG=http://www.google.com

A website url would look like this:
http://www.mydomain.com/banner/test.swf?clickTAG=http://www.google.com

For the rest of this example I will use the test website.

To test this, stick the following URL into your browser address bar and hit enter:

http://www.mydomain.com/banner/test.swf?clickTAG=http://www.google.com

Now, if you click on the resulting Flash animation which is displayed in your browser, you will be redirected to Google. If you are NOT redirected, something is wrong with your banner button or your clickTAG script. Take careful note of the result of clicking on your banner.

-No redirect at all usually means the button has no clickTAG script at all.
-Different website than http://www.google.com usually means the banner is redirecting statically and NOT using the clickTAG parameter.
-A HTTP error, usually 404, usually means that the clickTAG script is incorrect and it is probably trying to redirect to a relative link.
For example, a relative link error in this case might look like:
http://www.mydomain.com/banner/http://www.google.com -- which is clearly an invalid URL.

(4) Flash Banners in Ad Butler

The following are the general steps to adding a flash banner to a set or campaign in Ad Butler. I will use the example location from above.

Begin by navigating to the set or campaign you want to add a flash banner to.

1) click on "Add New..."
2) specify a name for the banner, "my flash banner test"
3) select "Flash (.swf)" from the Banner Type list
4) specify a destination (Destination URL): http://www.google.com
5) specify the flash location (Flash URL):
http://www.mydomain.com/banner/test.swf (or if you are using the Media Library, choose from there)
6) click on Generate Script

This will create the flash object code necessary to create your flash banner on a website with the correct dimensions and clickTAG.

Adbutler Flash file code

You may note the "<*tracking_link*>" that shows up twice in the generated Raw HTML/Script box. This is used by Ad Butler when serving your ads, and is replaced by the specified destination URL.
If you want clicks to be tracked, it is important that you do not change the Raw HTML/Script unless you know what you are doing.

7) save the banner

Note: If your banner passed the tests in section (3), you should be done and the banner ready to rotate and track clicks.

Contact Information

Dragan Sasic
Tel: + 44 20 7749 9175

IR E-Newsletter Specifications width x height File type
Leaderboard 560 x 69 pixels .gif or .jpg format only
Sidebar banner 168 x 260 pixels .gif or .jpg format only


Corporate Secretary E-Newsletter Specifications width x height File type
Leaderboard 560 x 69 pixels .gif or .jpg format only


Supplying Artwork

Files should be kept less than 25k and must be accompanied by a valid link.

Banner ads: animation

Animated .gif files (.gif89a) do not rotate on the Outlook 7 email client, so we recommend that you submit a .jpg or .gif file without rotation.

If you wish to submit an animated .gif file, we strongly recommend that you put all your salient information on the first slide, as this is the only frame that will be visible to Outlook 7 clients.

Banner ads: alt text

Please also submit alt text for your banner ad.

Alt text is the text that appears either when you hover over an image or when the email recipient has images turned off in their email client.

Alt text should:

  • Contain essentially what the banner image contains as it’s an alternative in case the image is not displayed
  • Preferably contain a call to action, such as “Read more about ...” or “Visit the website for more information” to encourage readers to click on the ad
  • Be no more than 180 characters long including spaces
  • Not include website URLs or links to email addresses

The alt text will automatically link to the same URL the banner ad links to.

Contact Information
Gabi Gal
Tel: + 44 20 7749 9105
Full Page height x width (millimetres) height x width (inches)
Trim size 270mm x 208 mm 10.630” x 8.189”
Bleed size 276 x 214 mm 10.866” x 8.425”
(image to bleed off the page trim by 3mm / 0.118” all around)
Type area (live elements such as type should be contained in this area) 250mm x 188mm 9.843” x 7.402”
Double-page spread height x width (millimetres) height x width (inches)
Trim size 270mm x 416mm 10.630” x 16.378”
Bleed size 276mm x 422mm 10.866” x 16.614”
(image to bleed off the page trim by 3mm / 0.118” all around)
Type area 250mm x 396mm 9.843” x 15.591”
(live elements such as type should be contained in this area) Allow a 'non-visible' area of 5mm / 0.5" in the gutter toward the spine
Half-page*: 115mm x 188mm 4.528" x 7.400"
Strip (1/4 page)*: 45mm x 175mm 1.750" x 6.875"


NB: *These sizes are type area only

Supplement (Corporate Secretary only): height x width (milimetres)
Trim size 253mm x 388mm
Bleed size 259mm x 394mm
(image to bleed off the page trim by 3mm all around)
Artwork Requirements

Artwork should be supplied in any one of the following digital file formats:

  • PDF - a prss-optimized PDF file (Acrobat-generated) with all fonts and high-res images embedded.
    Failure to embed high-res images will result in bitmapped or pixelated output.
    Full-page and double-page ads should have crop marks and bleed.
  • Open files (Quark Xpress 6.5 or earlier, Adobe CS3 or earlier: InDesign, Illustrator or Photoshop)
    – all fonts and linked images must be supplied
    – all text in vector graphics (Illustrator-generated) must be converted to 'paths'
    – scanned images should be at 300 DPI at the final print size, and supplied in TIFF or EPS format in CMYK mode.

Please ensure all colour documents (including embedded graphics) are generated for four-colour reproduction (CMYK), unless previously agreed with your account handler. Files supplied with spot colours (eg Pantone) will be converted to CMYK unless specifically requested, in which case a charge of £400 per spot colour will be charged.

Please provide hard-copy proofs of all ads supplied. If colour accuracy is critical, it is essential that a Cromalin or Matchprint is supplied. Otherwise a black-and-white laser or fax will be accepted for content check.

Please note that, although Cross Border Ltd endeavours to ensure ads are correctly printed, it will not be held responsible for any errors that may occur as a result of supplying unprintworthy files, wrong artwork or lack of hard-copy proof.

Supplying Artwork

Artwork can be supplied via any one of the following methods:

FTP site
Host – ftp://195.217.35.183/
User name: ftpuser
Password: ftpuser

CD
These should be mailed* to:
Cross Border Ltd
64 Great Eastern Street
London, EC2A 3QR
UK

*Please mark clearly for the attention of the production department.

Editorial and ad deadline calendar
Editorial and ad deadline calendar
Issue Editorial due Ad artwork due
IR Magazine Summer Issue (June) May 8
Special Report: Corporate access (July) May 23 July 16
IR Magazine Fall Issue (September) July 29 August 4
Special Report: Corporate reporting (October) August 20 September 4
Special Report: Global IR practice report (November) September 22 October 3
IR Magazine Winter Issue (December) plus Brazil supplement October 21 November 6
Special Report: Large cap yearbook and Small cap yearbook (January) November 20 December 3
Special Report: Government and shareholder engagement (February) December 17 January 8
IR Magazine Spring Issue (March) January 22 February 6
Issue Editorial due Ad artwork due
Corporate Secretary Summer Issue (June) May 19 May 23
Special Report: Technology (July) June 23 July 3
Special Report: Ethics & compliance (September) August 1 August 13
Corporate Secretary Fall Issue (October) September 1 September 12
Special Report: Director development & assessment (November) October 1 October 14
Special Report: Executive compensation (December) November 3 November 13
Corporate Secretary Winter Issue (January 2015) December 1 December 11
Special Report: Government & shareholder engagement (February) January 2 January 15
Special Report: Corporate Governance Awards (March) February 2 February 12
Corporate Secretary Spring Issue (April) March 2 March 11
Contact Information

James Noden
Tel: + 44 20 7749 9153

Native ad specifications

Please submit the following items:

  • The word count can be up to 45 characters including spaces.
  • The native ad must be accompanied by a link. The link should be for a piece of content marketing that has customer value to attract clicks and downloads.
  • Company name 
http://media.irmagazine.com/library/campaigns/native_advertising_326x291.jpg

Contact Information:
Gabi Gal
Tel: + 44 20 7749 9105

White paper sponsorship technical specifications:

  • A PDF version of your white paper/thought leadership piece
  • The document’s title and a short blurb describing the content
  • A link to your privacy policy on your website
  • A high resolution company logo and a link to your website

Contact Information:
Gabi Gal
Tel: + 44 20 7749 9105

For your special section sponsorship you are required to submit the following materials:

A white paper
A sponsor statement
Website banners
 

White paper technical specifications:

  • A PDF version of your white paper/thought leadership piece
  • The document’s title and a short blurb describing the content
  • A link to your privacy policy on your website
  • A high resolution company logo and a link to your website

Sponsor statement technical specifications:

The sponsor statement can be up to 500 characters including spaces.

If you wish some of this text to link to a URL, please let us know what that URL is and which words in the text you wish to link to the URL.
Eg. If you sent the following text: For more information, visit our website. (“our website” should link to http://www.irmagazine.com)
It would look like this: For more information, visit our website
This would count as 40 characters out of 500.

If you wish a link to be visible in your sponsor message, these will form part of your allowance of 500 characters. 
Eg. For more information, visit our website at www.irmagazine.com
This would count as 61 characters out of 500.

Website banner technical specifications:

  • File type: gif, gif89a or jpg format (if you would like to submit Flash files, please let us know as we will need to supply you with further specifications)
  • File sizes: should be kept less than 25k
  • Files should be accompanied by a link (this cannot be an email address).
  • Image sizes:
    Leaderboard: 728 pixels wide x 90 pixels high
    Medium rectangle banner: 300 pixels wide x 250 pixels high

If you wish to submit Flash files, please use the below technical specifications in order to make sure that they work properly with our ad rotational and statistical tracking software. 

Contact Information:
Gabi Gal
Tel: + 44 20 7749 9105
 

Technical specifications for Flash files

We recommend that you also submit a flat image ad (.jpg or .gif) for each Flash file you send – this means that, if a user’s computer does not support Flash, they still see the backup image. The size specs for this are the same as for the Flash files.

Please note that Flash banner ads will be hosted with the WMODE set to “Transparent”.

Index:
(1) What is a Flash banner?
(2) How do I make my Flash banner into a button?
(2.1) How-To Clickable with ActionScript3.0
(3) How do I tell if my banner is clickable?
(4) Flash Banners in Ad Butler


(2) How do I make my Flash banner into a button? 

One way of doing this is to create an invisible button over top of your entire Flash animation. 

I will start this example from scratch.
(example done using Adobe Flash CS3 Pro, using Actionscript 1.0/2.0) 

a) open up your flash file
b) add a new layer to the file, "on top" of the other layer(s)
c) select the Rectangle Tool from the vertical toolbar on the left side of your window
d) in the properties of the tool, change the stroke and fill alpha to 0%
e) draw the invisible rectangle over your entire scene
f) right click inside the rectangle and select the option "Convert to Symbol..."
g) select the "Button" option and name the button "clickTAG"
h) right click inside the rectangle (now a button), select "Actions"
i) make sure that your current selection is the button clickTAG, then copy-paste the following script:
on(release) {
if (clickTAG.substr(0,5) == 'http:') {


getURL(clickTAG, "_blank");
}
}

j) close the action box, and export the animation as a movie by going...
File > Export > Export Movie...

So you want to find out if what you just did worked? See the section (3) below.

(2.1) How-To Clickable with ActionScript3.0

The steps for creating the banner itself are fairly similar to section (2). 

Once you have created a button, add the following script to the actions for that button:
import flash.display.LoaderInfo;

this.addEventListener(MouseEvent.CLICK, callLink);

function callLink(event:MouseEvent) {
var url:String = stage.loaderInfo.parameters['clickTAG'];
var request:URLRequest = new URLRequest(url);

try {
navigateToURL(request, '_blank');
} catch (e:Error) {
trace("Error occurred!");
}
}

To test this, see section (3) below. 

(3) How do I tell if my banner is clickable? 

The easiest and most effective way of testing your Flash banner in a stand-alone fashion is to manually pass it a URL and see if it redirects correctly when clicked upon. 

There are two ways of doing this. You can either access the banner directly from your computer using a local directory path, or put the banner on a website. 

A local path test might look like:
C:\testdirectory\test.swf?clickTAG=http://www.google.com 

A website url would look like this:
http://www.mydomain.com/banner/test.swf?clickTAG=http://www.google.com 

For the rest of this example I will use the test website. 

To test this, stick the following URL into your browser address bar and hit enter:

http://www.mydomain.com/banner/test.swf?clickTAG=http://www.google.com 

Now, if you click on the resulting Flash animation which is displayed in your browser, you will be redirected to Google. If you are NOT redirected, something is wrong with your banner button or your clickTAG script. Take careful note of the result of clicking on your banner. 

-No redirect at all usually means the button has no clickTAG script at all.
-Different website than http://www.google.com usually means the banner is redirecting statically and NOT using the clickTAG parameter.
-A HTTP error, usually 404, usually means that the clickTAG script is incorrect and it is probably trying to redirect to a relative link.
For example, a relative link error in this case might look like:
http://www.mydomain.com/banner/http://www.google.com -- which is clearly an invalid URL. 

(4) Flash Banners in Ad Butler 

The following are the general steps to adding a flash banner to a set or campaign in Ad Butler. I will use the example location from above. 

Begin by navigating to the set or campaign you want to add a flash banner to. 

1) click on "Add New..."
2) specify a name for the banner, "my flash banner test"
3) select "Flash (.swf)" from the Banner Type list
4) specify a destination (Destination URL): http://www.google.com
5) specify the flash location (Flash URL):
http://www.mydomain.com/banner/test.swf (or if you are using the Media Library, choose from there)
6) click on Generate Script

This will create the flash object code necessary to create your flash banner on a website with the correct dimensions and clickTAG. 

<object width="728" height="90" id="movie"> <param name="movie"
value="http://www.mydomain.com/banner/test.swf?clickTAG=<*tracking_link*>"> 
<embed
src="http://www.mydomain.com/banner/test.swf?clickTAG=<*tracking_link*>"
quality="high" width="728" height="90"
type="application/x-shockwave-flash">
</object>

You may note the "<*tracking_link*>" that shows up twice in the generated Raw HTML/Script box. This is used by Ad Butler when serving your ads, and is replaced by the specified destination URL.
If you want clicks to be tracked, it is important that you do not change the Raw HTML/Script unless you know what you are doing. 

7) save the banner 

Note: If your banner passed the tests in section (3), you should be done and the banner ready to rotate and track clicks. 

Contact Information:
Gabi Gal
Tel: + 44 20 7749 9105