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CorpComms - Current issue

June 2008

Cover story: Eastern promise

Tim Human considers how the ancient art of feng shui can improve workplace productivity

Click here to read the May 2008 issue.





The following articles will be online next month.

EXTERNAL COMMUNICATIONS
Righting the writing
Rosie Murray-West looks at how corporate writing can project and reinforce a company’s image

BRAND MANAGEMENT
Banking on the brand
Joanne Hart examines the role brands must play to reinforce the banks’ strengths in today’s tough market conditions

SHAREHOLDER BENEFITS
Holding value
Owning shares used to carry more than just the right to vote in the company’s annual meeting, as Tim Human discovers

PUBLIC SPEAKING
A wordy cause
Nina Montagu-Smith investigates the importance of good oratory ability for senior company executives

CSR
Good works
A successful CSR programme begins with staff engagement but may ultimately affect the bottom line, finds Nina Montagu-Smith

MEDIA EVALUATION
The science of PR
David Lister considers the increasing importance of media evaluation and how it is being used to monitor the blogosphere

MY TOP 10 TIPS
Corporate Oscars
James Allen, head of internal communications at O2, offers advice on creating and organising a staff awards scheme

REBRANDING FOCUS
All in a name
Tim Human considers the brand rationale for newly created global news agency Thomson Reuters

PROFILE
Pragmatic reaction
Rosie Murray-West meets Margaret Gardner, director of communications and marketing at the charity Practical Action, and learns about dealing with charity fatigue