More than ever, the corporate brand is given as much weight as a company's products or brands. Even when product marketing is strong, all stakeholders including customers, potential customers, investors, suppliers, employees and the media are reassured by a strong brand. This rise in prominence of the corporate brand has been mirrored by the rise of the corporate communications profession.
For too long, however, those senior executives charged with communicating their corporate image have been sidelined. Ignored by mainstream marketing magazines, neglected by the general business titles and even marginalized by the PR press, corporate communications professionals have no information source that focuses on increasing their understanding of their role. There's nothing against which they can benchmark their performance: no reporter of best practice, nothing that highlights the latest thinking about the communications function, or introduces the latest products or services that can make their role easier.
Until now. . . .
Launched in June 2005 as a bi-monthly, CorpComms is the magazine they have been waiting for. From the publishers of IR magazine, the only magazine for the global investor relations professional, and Corporate Secretary, the leading US magazine for the North American company secretary, CorpComms is there to help with issues management, crisis communication, employee relations, media relations, financial relations, government relations, special event planning, spokesperson and executive training, reputation management and the whole gamut of the corporate communications discipline.