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Investor perception studies


IR magazine's investor perception studies (IPS) together make up the world’s largest survey of this kind. We canvas over 5,000 analysts and investors in more than 14 countries and regions to bring you candid and revealing information about the industry, your company and the competition.


To purchase an IPS or for more information, please contact:

Brazil, Canada and the US:
Gina Hansen
+1 212 430 6864
 All other worldwide regions:
David Barrett
+44 20 7251 7521



To learn more, please read our FAQ below

Everything you need to know about the studies you need to know about:



What is covered by the investor perception study?

The worldwide program of IR Magazine Awards is based on thorough research studies of the investment communities in the countries and regions where the awards are held. The research identifies the best corporate performers in IR terms and reveals the views of portfolio managers and analysts on topical issues relevant to IR. An investor perception study – a full report of the research – is published for each country or region covered, including:

  • Asia
  • Brazil
  • Canada
  • Continental Europe
  • Ireland
  • Nordic region
  • UK
  • US
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Why do you need a copy of the results?

Each regional investor perception study provides:

  • Analysis of the present state of investor relations
  • Insight into the future development of investor relations
  • Recognition of the leaders in investor relations in various market-cap ranges and industry sectors
  • Verbatim comments from analysts and fund managers on how and why the winners won
  • Knowledge that will help you benchmark and add value to your IR program.
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Which questions do the investor perception studies ask?

Every year, IR magazine commissions an independent perception study interviewing over 4,000 analysts and fund managers asking them questions such as:

Which US companies’ IR departments make the most effective use of technology in communicating with the investment community?

Which companies produce the best annual reports?

Which investor relations programs have improved the most over the past year?

To view more survey questions, download a full sample survey.

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Can I see an example of what's in an investor perception study?

You can see an excerpt from the Investor Perception Study, Canada 2006 by downloading a PDF.

To view examples of survey questions asked in the investor perception studies, download a full sample survey.


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How do the research rankings work and how do they affect the IR Magazine Awards?

Companies cannot enter to be considered for the IR Magazine Awards but rather are specifically named as having performed best of all public companies in the region.

Each time a company is mentioned as best in a particular category it receives a point. The three to four companies with the most points are shortlisted and the company scoring highest wins an award at the annual IR Magazine Awards.

The resulting investor perception study provides insight into current investor sentiment toward investor relations in the regions as well as verbatim comments from analysts and fund managers on how and why the winners won.

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Which categories are voted on in the research?

Among the categories voted on are:

  • overall investor relations program
  • investor relations officer
  • financial media relations
  • senior management communications
  • use of technology
  • investment community meetings
  • disclosure policy
  • conferencing
  • annual report
  • communications program
  • corporate advertising
  • web site
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