CorpComms - May 2008

Tim Human takes a look at the new brand for Tottenham

The world’s leading companies are using their bargaining power to effect change in the supply chain, as David Lister discovers

Rosie Murray-West examines the importance of engaging employees in any rebranding exercise

The rapid increase in regulation and consequent rise in risk exposure is a big worry for companies today. Clare Grayston, partner at Nabarro, advises on maximising awareness and minimising risk

Tim Human considers the burgeoning use of podcasts

Nina Montagu-Smith explains how a camel may have been responsible for greater openness and transparency within the private equity industry

Andrew Clark examines how Sesame Street funds educational initiatives around the world

Tim Human considers what companies should look for – and what they should avoid – in a PR firm

Dominic White looks at the rising importance of media monitoring and the options available to companies

Helen Dunne meets Colin Farrington, director general of the CIPR, who has worked hard to improve the public perception of the industry

Helen Dunne examines the proposed statement of good practice for financial PR firms