Stats

78%

IR Magazine readers who are the key decision makers for purchasing IR-related products and services

71%

Industry service providers who advertise exclusively with IR Magazine

#1

IR Magazine is the only global IR monthly magazine.

Circulation per month

Print magazine 11,032
Digital edition 5,976
E-newsletters 5,415

Web traffic

Average monthly unique visitors 14,350
Average monthly page views 38,656
Average time spent on site per visit 5:04 (mins:secs)

Digital engagement

Average e-newsletter open rate 18%
Average e-newsletter CTR 3%
 

Audience

Gender
Male 55%
Female 45%
Age
Over 65 2%
35-65 76%
Under 35 22%
Actions taken with ads in IR Magazine
Request white papers from service providers 50%
Use ads to find out about service providers 29%
Earmark/tear out ads to follow up on later 13%
Click on banner ads 8%
Market cap
Small cap 30%
Mid-cap 31%
Large cap 24%
Mega-cap 15%
Job Title
IRO/IR Manager 27%
Chief IRO 18%
SVP/VP of IR 12%
Consultant 11%
Head of Department 7%
Manager 6%
CO 4%
Marketing professional 4%
IR Analyst 4%
Associate 3%
CFO 2%
Other C-level 1%
Business sector of readership
Financial services 19%
Business services (incl transport & logistics) 18%
TMT 18%
Consumer goods & services (incl leisure & travel) 11%
Energy & utilities 9%
Industrials 5%
Materials (incl chemicals) 8%
Pharmaceuticals, biotech & healthcare 7%
Real Estate 5%

 

Notes:

  • All data is based on average rates for combined twelve months of 2013
  • Based upon print run plus industry standard pass-along rate of 2.2
  • Source: 2013 IR Magazine readership survey